project showcase

Paging Latinx

Inspiring campaign and website design for Latinxs to pursue a career in medicine. Directed towards the Latinx Gen Z generation, the posters and collateral encourage the viewer to in-vision themselves in the iconic white coat. The campaign utilizes statistical data and a call to action which plays on the generation’s hypersensitivity to social causes.

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A screenshot of web page
A screenshot of web page
A screenshot of web page